LIBROS DEL AUTOR: sanjay modi

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  • The Dark Side of Marketing
    Pawan Kumar / Sanjay Modi / Sumesh Singh Dadwal
    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history...
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    218,40 €