LIBROS DEL AUTOR: sang min leo whang

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  • The New Consumer Psychology
    Sang Min (Leo) Whang
    The term ’consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. This book uncovers people’s subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics...
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    105,79 €