LIBROS DEL AUTOR: sandeep londhe

1 resultados para LIBROS DEL AUTOR: sandeep londhe

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  • Consumer Behavior and Private Brand Marketing in the Pune Electronics
    Dhananjay Mandlik / Sandeep Londhe
    India’s electronics retail sector has transformed significantly over the past decade due to urbanization, rising incomes, and changing consumer lifestyles. Private label brands have emerged as strong competitors to national and international brands, influencing purchasing decisions and brand perceptions.This study examines consumer behavior in Pune, a rapidly growing urban mark...
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