LIBROS DEL AUTOR: samuelson appau

2 resultados para LIBROS DEL AUTOR: samuelson appau

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  • Marketing Brands in Africa
    Samuelson Appau
    This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ’last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by star...
    Disponible

    220,00 €

  • Marketing Brands in Africa
    Samuelson Appau
    This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ’last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by star...
    Disponible

    48,04 €