LIBROS DEL AUTOR: samrena jabeen

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  • Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia
    Abu Bakar Abdul Hamid / Samrena Jabeen
    Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer...
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