LIBROS DEL AUTOR: sabrina brauneis

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  • The Relationship of Body Weight and Skepticism towards Advertising
    Sabrina Brauneis
    Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towa...
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