LIBROS DEL AUTOR: s zavattaro

2 resultados para LIBROS DEL AUTOR: s zavattaro

s zavattaro Eliminar filtro Quitar filtros
  • Place Branding through Phases of the Image
    S. Zavattaro
    As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many orga...
    Disponible

    48,26 €

  • Place Branding through Phases of the Image
    S. Zavattaro
    As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many orga...
    Disponible

    134,34 €