LIBROS DEL AUTOR: s umit kucuk

2 resultados para LIBROS DEL AUTOR: s umit kucuk

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  • Visualizing Marketing
    S. Umit Kucuk
    This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along wit...
    Disponible

    47,92 €

  • Brand Hate
    S. Umit Kucuk
    This book focuses on the concept of 'brand hate' and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers’ loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. ...
    Disponible

    85,11 €