LIBROS DEL AUTOR: ruud t frambach

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  • Creating Customer Value Through Strategic Marketing Planning
    Edwin J. Nijssen / Ruud T. Frambach
    Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that ...
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    134,56 €