LIBROS DEL AUTOR: ruth mugge

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  • Emotional Bonding with Products
    Ruth Mugge
    People can develop strong emotional bonds with certain products. When a person experiences an emotional bond with an object, this object triggers one’s emotions and conveys a special meaning. Consequently, people are reluctant to dispose of the products to which they feel attached. Stimulating product attachment may thus extend the product lifetime and can be a valuable strateg...
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