LIBROS DEL AUTOR: russell s winer scott a neslin

4 resultados para LIBROS DEL AUTOR: russell s winer scott a neslin

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  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER / WINER RUSSELL S
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    223,33 €

  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER / WINER RUSSELL S
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    100,57 €

  • HISTORY OF MARKETING SCIENCE, THE
    RUSSELL S WINER & SCOTT A NESLIN / WINER RUSSELL S
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of...
    Disponible

    49,81 €

  • HISTORY OF MARKETING SCIENCE, THE
    RUSSELL S WINER & SCOTT A NESLIN / WINER RUSSELL S
    ...
    Disponible

    211,76 €