LIBROS DEL AUTOR: ruiliang yan

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  • Internet Retailing
    Ruiliang Yan
    Since the e-commerce are booming on sales and information is becoming acritical resource to firms. How the market information and pricing strategiesimpact the performance of e-retailers? Specifically, is the information accuracyvaluable to e-retailers? Can the information sharing effectively improvethe performance of e-retailers? what are the optimal pricing strategies for thee...
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    51,66 €