LIBROS DEL AUTOR: rudolf grunig

3 resultados para LIBROS DEL AUTOR: rudolf grunig

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  • The Strategy Planning Process
    Dirk Morschett / Richard Kühn / Rudolf Grünig
    Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning process proposed in this book is based on the authors’ many years of experience as consultants and board members. The book shows how ...
    Disponible

    47,83 €

  • Developing International Strategies
    Dirk Morschett / Rudolf Grünig
    This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and...
    Disponible

    97,28 €

  • Process-based Strategic Planning
    Richard Kühn / Rudolf Grünig / Anthony Clark
    A completely revised and updated version of this book was published in 2015 under the title 'The Strategy Planning Process'.A company’s strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an importan...
    Disponible

    65,85 €