LIBROS DEL AUTOR: roxana d maiorescu

2 resultados para LIBROS DEL AUTOR: roxana d maiorescu

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  • Corporate Relationship Management Strategy
    Roxana D. Maiorescu
    This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and mai...
    Disponible

    24,76 €

  • Corporate Diversity Communication Strategy
    Roxana D. Maiorescu-Murphy
    This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods.  It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finan...
    Disponible

    134,23 €