LIBROS DEL AUTOR: roxana d maiorescu murphy

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  • Corporate Diversity Communication Strategy
    Roxana D. Maiorescu-Murphy
    This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods.  It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finan...
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    134,23 €