LIBROS DEL AUTOR: romy trajanov

2 resultados para LIBROS DEL AUTOR: romy trajanov

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  • The Impact of Cultural Differences on Cross-Border Merger Processes - The Example of DaimlerChrysler
    Romy Trajanov
    Nowadays due to the fierce global competition, cross-border mergers are a well-known strategic option for companies to become global players. There­fore internationally merging companies have to deal with the issue of cultural differences as both partners bring different national and corporate cultures into the new formed corporation. Geert Hofstede’s and Fond Trompenaars’ cult...
    Disponible

    72,83 €

  • The impact of cultural differences on cross-border mergers at the example of DaimlerChrysler
    Romy Trajanov
    Inhaltsangabe:Abstract: In the last decade many companies on a global basis are ‘going international’ in order to become global players. The opening of global markets (e.g. the establishment of the Single European Market and the ratification of the Maastricht Treaty in 1992) was a key driver for international mergers and acquisitions. Companies form international mergers an...
    Disponible

    57,92 €