LIBROS DEL AUTOR: romy trajanov

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  • The Impact of Cultural Differences on Cross-Border Merger Processes - The Example of DaimlerChrysler
    Romy Trajanov
    Nowadays due to the fierce global competition, cross-border mergers are a well-known strategic option for companies to become global players. There­fore internationally merging companies have to deal with the issue of cultural differences as both partners bring different national and corporate cultures into the new formed corporation. Geert Hofstede’s and Fond Trompenaars’ cult...
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