LIBROS DEL AUTOR: roman rackwitz

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  • Drive Method
    Roman Rackwitz
    Most companies believe people can be bribed into brilliance, and customers can be bribed into loyalty. They hand out bonuses, add perks, sprinkle on gamification, and then act surprised when motivation collapses as quickly as it began.The Drive Method reveals why this fails and what to do instead. Drawing on behavioral science, evolutionary biology, and the strange yet obvious ...
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    10,21 €