LIBROS DEL AUTOR: roland trust

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  • Driving Customer Equity
    Katherine N. Lemon / Katherine NLemon / Roland T. Rust / Roland TRust / Valarie A. Zeithaml / Valarie AZeithaml
    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer E...
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    44,55 €