LIBROS DEL AUTOR: roland t rust

4 resultados para LIBROS DEL AUTOR: roland t rust

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  • The Feeling Economy
    Ming-Hui Huang / Roland T. Rust
    As machines are trained to 'think,' many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ ad...
    Disponible

    37,58 €

  • E-Service
    P.K. Kannan / Roland T. Rust
    This text provides a collection of different perspectives on 'e-Service' and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. ...
    Disponible

    94,40 €

  • E-Service
    P.K. Kannan / Roland T. Rust
    This text provides a collection of different perspectives on 'e-Service' and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. ...
    Disponible

    382,51 €

  • Driving Customer Equity
    Katherine N. Lemon / Katherine NLemon / Roland T. Rust / Roland TRust / Valarie A. Zeithaml / Valarie AZeithaml
    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer E...
    Disponible

    44,55 €