LIBROS DEL AUTOR: rohit deshpande

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  • Developing a Market Orientation
    Rohit Deshpande
    The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI’s pioneering work on developing a market orientation’ has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.This book demonstrates the importance of market orient...
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    193,30 €