LIBROS DEL AUTOR: roger pride

2 resultados para LIBROS DEL AUTOR: roger pride

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  • Destination Brands
    Annette Pritchard / Nigel Morgan / Roger Pride
    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how p...
    Disponible

    349,24 €

  • Destination Brands
    Annette Pritchard / Nigel Morgan / Roger Pride
    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how p...
    Disponible

    103,15 €