LIBROS DEL AUTOR: roger palmer

3 resultados para LIBROS DEL AUTOR: roger palmer

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  • Managing Marketing
    Graham Cooper / Juanita Cockton / Roger Palmer
    The newly qualified manager may well be equipped with the skills of the 'What' of marketing and management, but not know the 'How.' The practicing marketer is well served with guides on strategy, mainly of the 'four minute plan' variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in m...
    Disponible

    344,92 €

  • Managing Marketing
    Graham Cooper / Juanita Cockton / Roger Palmer
    The newly qualified manager may well be equipped with the skills of the 'What' of marketing and management, but not know the 'How.' The practicing marketer is well served with guides on strategy, mainly of the 'four minute plan' variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in m...
    Disponible

    107,31 €

  • The New Global Marketing Reality
    Richard Brookes / Roger Palmer
    Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are im...
    Disponible

    64,86 €