LIBROS DEL AUTOR: roger cooper

3 resultados para LIBROS DEL AUTOR: roger cooper

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  • 12 Attributes of Extraordinary Media Professionals
    Roger Cooper
    Too few future media professionals understand that personal attributes like adaptability and integrity are just as important as industry knowledge. This book combines stories of successful professionals with activities to begin readers’ development of attributes that will remain relevant despite career-stage or future technological change. ...
    Disponible

    49,72 €

  • Challenging the Qualitative-Quantitative Divide
    Barry Cooper / Judith Glaesser / Roger Gomm
    An exploration of case-focused methods as a means of bridging the quantitative-qualitative divide and the key methodological issues. ...
    Disponible

    75,71 €

  • Managing Marketing
    Graham Cooper / Juanita Cockton / Roger Palmer
    The newly qualified manager may well be equipped with the skills of the 'What' of marketing and management, but not know the 'How.' The practicing marketer is well served with guides on strategy, mainly of the 'four minute plan' variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in m...
    Disponible

    107,31 €