LIBROS DEL AUTOR: rodney oudan

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  • Market Orientation
    Rodney Oudan
    With globalization, trade liberalization and a digital world’s economy, there isa growing interest among practitioners and researchers to investigate the roleof marketing management to improve firms output, return on investmentand at a macro level improving the well being of societies. This book describesthe role of marketing in economic development. A thorough review ofliterat...
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    60,48 €