LIBROS DEL AUTOR: robin luke

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  • Creative Marketing
    Robin Luke
    Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marke...
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    19,85 €