LIBROS DEL AUTOR: robert motzek

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  • Motivation in Open Innovation
    Robert Motzek
    Shorter product life cycles, high product flop rates and an increasing heterogeneityof consumer needs have recently put considerable pressure on the innovationactivities of manufacturers. The collaboration with users in open innovationprocesses has been promoted as a powerful approach for companiesto succeed in today’s competitive environment. However, little isknown about what...
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