LIBROS DEL AUTOR: robert l hand

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  • THE INVISIBLE ECONOMY OF CONSUMER ENGAGEMENT
    Robert L Hand
    Trade promotion spending is the second largest line item on a major consumer products company’s financials, yet it continues to fail to generate positive ROI more than half of the time. This book provides a detailed road map for how to reverse that failure and achieve near-100% ROI with dramatically higher value consumer engagement.This is the first book to fully and comprehens...
    Disponible

    30,02 €