LIBROS DEL AUTOR: robert jyurkovic

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  • Commercializing Consumer Engagement
    Robert J. Yurkovic / Robert JYurkovic
    The healthcare industry did not change overnight, but it changed in a big way. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If you want to engage consumers, you must embrace and adopt B2C principles. An authoritative source for understanding consumers and your business with regard to a consumer-centric model r...
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    31,78 €