LIBROS DEL AUTOR: robert hinson

20 resultados para LIBROS DEL AUTOR: robert hinson

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  • Better Than Best Practices
    A. Robert Hinson
    Better Than Best Practices challenges the conventional wisdom that dominates UX design and product development. In this concise, practical guide, UX strategist A. Robert Hinson makes the case for moving beyond generic rules and surface-level solutions. Instead, he introduces a smarter way to approach product design-one grounded in context, user experience, and real evidence.Whe...
    Disponible

    8,40 €

  • Social Media Marketing Management
    David Mhlanga / Kofi Osei-Frimpong / Robert E. Hinson
    This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing. ...
    Disponible

    244,30 €

  • Social Media Marketing Management
    David Mhlanga / Kofi Osei-Frimpong / Robert E. Hinson
    This book seeks to provide practical guidance on the use of social media in the firm’s operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing. ...
    Disponible

    93,62 €

  • Hospitality and Tourism Marketing
    George Kofi Amoako / Ishmael Mensah / Robert Ebo Hinson
    This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. ...
    Disponible

    107,56 €

  • Hospitality and Tourism Marketing
    George Kofi Amoako / Ishmael Mensah / Robert Ebo Hinson
    This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. ...
    Disponible

    271,76 €

  • Customer Service Delivery in Africa
    Doreen Anyamesem Odame / Esi Akyere Mensah / Robert Ebo Hinson
    This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africa’s development and ending with a discussion of the future directions for enhanced customer service delivery in Africa. ...
    Disponible

    241,58 €

  • Customer Service Delivery in Africa
    Doreen Anyamesem Odame / Esi Akyere Mensah / Robert Ebo Hinson
    This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africa’s development and ending with a discussion of the future directions for enhanced customer service delivery in Africa. ...
    Disponible

    83,31 €

  • Business Administration
    Enoch Opare Mintah / Kwame Adom / Robert Ebo Hinson
    This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in same ...
    Disponible

    107,06 €

  • Business Administration
    Enoch Opare Mintah / Kwame Adom / Robert Ebo Hinson
    This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in same ...
    Disponible

    271,26 €

  • Social Media and Africa’s Public Sector
    Eric Kwame Adae / Kojo Kakra Twum / Robert Ebo Hinson
    This book focuses on developing a systematic approach to understanding the transformations in Africa’s public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operation...
    Disponible

    52,96 €

  • Social Media and Africa’s Public Sector
    Eric Kwame Adae / Kojo Kakra Twum / Robert Ebo Hinson
    This book focuses on developing a systematic approach to understanding the transformations in Africa’s public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operation...
    Disponible

    48,60 €

  • Business-to-Business Marketing
    Ogechi Adeola / Richard Afriyie Owusu / Robert Hinson
    Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects l...
    Disponible

    62,73 €

  • The Creative Industries and International Business Development in Africa
    Nnamdi O. Madichie / Robert Ebo Hinson
    The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience. ...
    Disponible

    136,10 €

  • Marketing in Healthcare-Related Industries
    Ogechi Adeola / Robert E. Hinson / Robert EHinson / Yam B. Limbu / Yam BLimbu
    Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-case...
    Disponible

    83,04 €

  • Marketing in Healthcare-Related Industries (hc)
    Ogechi Adeola / Robert E. Hinson / Robert EHinson / Yam B. Limbu / Yam BLimbu
    Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-case...
    Disponible

    149,48 €

  • Customer Service Essentials
    Kojo Oppong Nkrumah / Ogechi Adeola / Robert E. Hinson / Robert EHinson
    Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable ...
    Disponible

    83,20 €

  • Customer Service Essentials
    Kojo Oppong Nkrumah / Ogechi Adeola / Robert E. Hinson / Robert EHinson
    Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable ...
    Disponible

    149,64 €

  • Sales Management
    Abednego Feehi Okoe Amartey / Ogechi Adeola / Robert E. Hinson / Robert EHinson
    In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relations...
    Disponible

    73,60 €

  • Sales Management
    Abednego Feehi Okoe Amartey / Ogechi Adeola / Robert Hinson
    In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relations...
    Disponible

    135,88 €

  • Service Marketing in Ghana
    John Kuada / Robert Hinson
    Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers....
    Disponible

    26,03 €