LIBROS DEL AUTOR: robert g picard

5 resultados para LIBROS DEL AUTOR: robert g picard

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  • Media and Communications Policy Making
    Robert G. Picard
    This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place worldwide, the factors that determine its forms, influence its elements, and affect its outcomes. It explores how to analyze policy proposals, evaluate policy, and use policy studies approaches to examine...
    Disponible

    53,99 €

  • The Euro Crisis in the Media Journalistic Coverage of Economic Crisis and European Institutions
    Robert G. Picard
    The Euro Crisis produced the most significant challenge to European integration in 60 years testing the structures and powers of the European Union and the Eurozone and threatening the common currency. This book explores how the financial and political crisis was portrayed in the European press and the implications of that coverage on public understanding of the developments, t...
    Disponible

    46,80 €

  • Media Firms
    Robert G. Picard
    There is no Preface so far. Companies are central to media economics because they finance the services, sell them in the market & either expand or die off. The media communications industry is the sum of companies engaged in the sales of services & produ ...
    Disponible

    92,07 €

  • The Economics and Financing of Media Companies
    Robert G. Picard / Robert GPicard
    In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the econo...
    Disponible

    44,61 €

  • Joint Operating Agreements
    John C. Busterna / John CBusterna / Robert G. Picard / Robert GPicard
    ...
    Disponible

    71,04 €