LIBROS DEL AUTOR: robert f ii lewis

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  • Smart Ball
    II Robert F. Lewis / Robert F. II Lewis
    An assessment of baseball’s ascension as a global business brand and its myth-making powerSmart Ball follows Major League Baseball’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges ...
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    50,44 €