LIBROS DEL AUTOR: robert c lerner

3 resultados para LIBROS DEL AUTOR: robert c lerner

robert c lerner Eliminar filtro Quitar filtros
  • Customer Acquisition Strategies
    Robert C. Lerner
    Customers are the lifeblood of any modern company but how do you go aboutcapturing their business? Robert Lerner reaches back in time to the customeracquisition strategies of four of the most successful entrepreneurs of ancient Rome:•Eurysaces built an extensive bread making enterprise in the last few decades before the birth of Christ.•Eumachia played a significant role in anc...
    Disponible

    31,05 €

  • Career Turbulence
    Robert C. Lerner
    The loss of a job can result in the complete destruction of your personal wealth. In unsettled economic times, remaining employed is even more critical because a lost job may be impossible to replace. In such periods, a different set of rules needs to be followed-rules far more Darwinian than in normal times. Author Robert Lerner examines the decisions and actions of an ancie...
    Disponible

    28,58 €

  • Entrepreneurship and Ethics in Ancient Rome
    Robert C. Lerner
    It was fall and the late summer rains had produced an overly-abundant grape harvest. Such a large harvest was driving down grape prices but, since volumes were up, the grape producers would probably do well in the end. But what about the middlemen? Sophisticated growers were selling their grapes many months in advance into the futures market. With a decrease in prices at har...
    Disponible

    24,36 €