LIBROS DEL AUTOR: robert c blattberg

2 resultados para LIBROS DEL AUTOR: robert c blattberg

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  • Database Marketing
    Byung-Do Kim / Robert C. Blattberg / Scott A. Neslin
    Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain manage...
    Disponible

    155,64 €

  • Database Marketing
    Byung-Do Kim / Robert C. Blattberg / Scott A. Neslin
    Introduction.- Why Database Marketing.- Organized for Database Marketing.- Customer Privacy in a CRM Environment.- LTV Fundamentals.- LTV Advanced Issues.- LTV Applications.- Sources of Data.- Test Design and Analysis.- The Predictive Modeling Process.- Foundations of Statistical Modeling.- RFM Analysis.- Market Basket Analysis.- Collaborative Filtering.- Discrete Dependent Var...
    Disponible

    240,35 €