LIBROS DEL AUTOR: rober rollin

2 resultados para LIBROS DEL AUTOR: rober rollin

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  • Essays on congruence theory in marketing
    Robér Rollin
    Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer’s interaction with a digital product is always mediated by technology. Therefore, consu...
    Disponible

    66,91 €

  • Essays on congruence theory in marketing
    Robér Rollin
    Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer’s interaction with a digital product is always mediated by technology. Therefore, consu...
    Disponible

    48,47 €