LIBROS DEL AUTOR: rob meyerson

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  • Brand Naming
    Rob Meyerson
    You don’t have a brand-whether it’s for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumpin...
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    25,10 €