LIBROS DEL AUTOR: rinku bhatia

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  • Content Analysis of Advertisements on Indian Television
    Rinku Bhatia / Usha Kiran
    The quality of advertisements and its social acceptance are two sides of the same coin. Various problems arise due to this. The dispute is not about having or not having advertisements but about quality and content of advertising art forms. Hence, need for legislation and regulation has been felt worldwide. Considering that the persuasiveness of communication can be incr...
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