LIBROS DEL AUTOR: rik pieters

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  • Eye Tracking for Visual Marketing
    Michel Wedel / Rik Pieters
    In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indicators of the covert visual attention process. Now a sizable and growing body of literature exists on attention to visual marketing st...
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    94,63 €