LIBROS DEL AUTOR: richard petrizzi

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  • Marketing Fashion
    Penny Gill / Richard Petrizzi
    While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the t...
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    217,17 €