LIBROS DEL AUTOR: richard m s wilson

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  • Strategic Marketing Planning
    Colin Gilligan / Richard M.S. Wilson
    Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it...
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    111,91 €