LIBROS DEL AUTOR: richard d czerniawski

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  • AVOIDING CRITICAL MARKETING ERRORS
    Richard D. Czerniawski
    AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more and are keen to make it happen – now! Marketing is underutilized and losing its relevance. Ignorance of proven principles, along with a failure to adopt best practices and quality processes, is at the root of the decline of marketing’...
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    37,42 €