LIBROS DEL AUTOR: richard b how

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  • Marketing Fresh Fruits and Vegetables
    Richard B. How
    This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad­ uates. Initially it was difficult to assemble written material that would intro­ duce the students to the industry and provide examples to illustrate market­ ing principles. Apart from a few major studie...
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