LIBROS DEL AUTOR: richard a gershon

4 resultados para LIBROS DEL AUTOR: richard a gershon

richard a gershon Eliminar filtro Quitar filtros
  • Digital Media and Innovation
    Richard A. Gershon
    This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. ...
    Disponible

    74,35 €

  • Media, Telecommunications and Business Strategy
    Richard A. Gershon
    As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization. ...
    Disponible

    73,90 €

  • Digital Media and Innovation
    Richard A. Gershon
    Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. Fr...
    Disponible

    145,64 €

  • The Transnational Media Corporation
    Richard A. Gershon
    The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporati...
    Disponible

    52,99 €