LIBROS DEL AUTOR: riccarda dumke

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  • Corporate Reputation and its Importance for Business Success
    Riccarda Dümke
    Inhaltsangabe:Abstract: Ignored for a long time, intangible assets are now gaining increased attention. In the last decade, especially in the United States, company managers recognized that intangible assets may provide companies with a more stable basis for competitive advantage than patents and technologies. Hence, companies started to invest in corporate Public Relations (P...
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