LIBROS DEL AUTOR: riccarda duemke

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  • Corporate Reputation - why does it matter?
    Riccarda Duemke
    In the last decade, CEOs increasingly recognized that intangible assets mayprovide a more stable basis for competitive advantage than patents and technologies.Hence, companies started to invest in corporate PR to communicategood corporate behaviour, gain goodwill and improve their public perception.This book categorises and analyses approaches and techniques of morethan 700 com...
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    60,51 €