LIBROS DEL AUTOR: reiko scott

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  • Fanocracy
    David Meerman Scott / Reiko Scott
    From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In the second edition of this essential book, lea...
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    15,59 €