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  • The Personalization Paradox
    Regina Lynn Preciado / Val Swisher
    According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.And yet, looking at the data, two things stand out:1) Most companies say that personalizing the customer experience is a critical 'must have,' and they have the statistics to back it up....
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    57,16 €