LIBROS DEL AUTOR: rebecca l sullivan

2 resultados para LIBROS DEL AUTOR: rebecca l sullivan

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  • Science, Not Sorcery
    Rebecca L. Sullivan
    Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are h...
    Disponible

    20,99 €

  • Building Isn’t Enough
    Rebecca L. Sullivan
    You’ve got the product, the passion, and the grit to build a business. But none of that matters if no one notices. That’s where this book comes in.Building Isn’t Enough: The Rest of the Equation for Entrepreneurs reveals the missing piece: marketing that actually moves the needle. This sharp, actionable guide blends strategic insights, clear frameworks, and practical playbooks ...
    Disponible

    21,53 €