LIBROS DEL AUTOR: rebecca elena glaser

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  • How to Sell Dreams -
    Rebecca Elena Glaser
    Brand managers are challenged everday to keep up with the consumers’ needs. This is especially true for such a demanding clientele as the luxury brand customers. This book examines the characteristics and marketing principles regarding the management of luxury brands. Since the sector of luxury goods ranges from cars, to food and furniture, the book focuses on the textile secto...
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    60,30 €