LIBROS DEL AUTOR: ranga chimhundu

2 resultados para LIBROS DEL AUTOR: ranga chimhundu

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  • Marketing Food Brands
    Ranga Chimhundu
    With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category manageme...
    Disponible

    158,41 €

  • The Brand Management Structure in Consumer Packaged Goods
    Ranga Chimhundu / Robert P. Hamlin
    ...
    Disponible

    72,77 €