LIBROS DEL AUTOR: randolph kenin

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  • Ten Techniques for Crafting Better Ads
    Randolph Kenin
    Introducing 10 Strategies for Better Advertising. This book covers subjects such as what constitutes advertising, emphasising benefits rather than features, pushing consumers’ emotional buttons, utilising credibility and proof, crafting a headline that sells itself, and emphasising that the more you tell, the more you sell. ...
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    9,71 €